Gold has uses in addition to being an investment: it is used in some industrial machinery, used as jewelry, and even makes up some people’s fillings after a visit to the dentist. Each of these industries can shift the price of gold on the market. The strongest among these is jewelry. Especially in foreign markets like India, Jewelry demand shifts the price of gold on a daily basis. While the spot price of gold in terms of dollars will fluctuate overtime, that’s not as important as considering the purchasing power that gold retains in the long run.